REGAL TO LAUNCH AUGMENTED REALITY COLLECTIBLE TICKETS FOR MOVIEGOERS
The program expands on the success of Regal digital collectibles that has resulted in seven million collectibles delivered to Regal App users. KNOXVILLE, Tenn., June 30, 2022 /PRNewswire/ -- Regal today announces plans to extend the first-of-its-kind AR-only digital collectibles program with the Burbank based augmented reality platform, Moviebill. Created to enhance the moviegoing experience by providing fans with an innovative digital memento, 'Regal Collectible Tickets' are available beginning this week alongside the theatrical debut of Universal Pictures and Illumination Entertainment's 'Minions: The Rise of Gru.